From a brand you looked at to one you feel. Identity and motion built to move people the way the music does.
The problem
Hartz had the substance, but as a static brand it stayed flat. For something rooted in art and music, that’s a miss: it looked the part, but it didn’t make you feel anything.
The decision
If a brand draws its power from art and music, the motion can’t just decorate it, it has to move people the same way a track does. So the work was built around emotional pacing: motion that swells and resolves like music, not animation added on top. The feeling is the point, not the polish.
The system
A motion language tied to the brand’s rhythm, so every piece moves on the same emotional logic instead of one-off effects.
The result
A brand that connects before it explains, with an identity that finally matches what Hartz is about.
Client
Hartz
Type
Brand Identity & Motion
